I know January is is supposed to be the time of year when we are supposed to eat more healthily, go on a alcohol detox and join a gym if you’re already not a member! I’ve always been a believer of everything in moderation is fine! That includes alcohol! I don’t know about you, but sometimes you just cant beat an occasional post work treat in the form of a alcoholic drink.
You may or may not remember Hofmeister beer (the one with the bear!) I’ll be honest I don’t think I do… maybe I’m not old enough! (after all it was around in the late 80’s and early 90’s!) All I know about the old version were that it was a relatively weak, cheap lager! Well its back and had a serious refresh to give beer lovers something new and something different! The branding and design of the bottle is big and bold and definitely makes it stand out!
Hofmeister is now owned by a small group of beer enthusiasts and is slow brewed in Bavaria using only 3 ingredients! To the oldest food standard in the world, the Reinheitsgebot German beer purity laws! In Hofmeister’s case, 3 local ingredients; mineral water, barley and hopps. It’s slow brewed colder and longer than most other beers around!
The new Hofmeister is a premium strength lager (5% abv) so will appeal to a wide number of drinkers. You can tell a lot of work has been put in to develop it. For me, some lagers, have a tendency to be a bit too carbonated. I think Hof have got it absolutely spot on with their light carbonation and its got subtle hop notes so not too overpowering. You can see why it recently won Best lager 2017 in the blind tasting at the IWSC awards.
Its refreshingly light and would be great session lager or just as good enjoyed as a few after work. I could see myself with a Hof or three in a beer garden on a warm summers day or equally as good ! If this beer sounds like its for you, Hofmeister is available in over 150 different outlets around the country and also avaialble to purchase from Amazon
I’ve teamed up with the guys at Hofmeister to bring you a special giveaway to win a case of Hofmeister lager and some other goodies. Entry is via raflecopter below. The winner will be picked at random by Rafflecopter and announced on Twitter. Good luck!